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Valerie McMurray

Valerie McMurray founded Soleil Toujours to innovate the sunscreen industry through mineral-based, non-toxic products. Her journey began with the intent to combine safety with efficacy, creating a mineral-based lotion enriched with potent antioxidants and anti-aging ingredients like peptides, stem cells, and advanced actives. Central to her formulations is the unique EcoSun, blend of vitamin C ester, vitamin D, red algae, bisabolol, aimed at combating the skin-aging effects of sun exposure.

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Valerie McMurray | Founder & CEO, Skincare/Consumer Goods | Bronxville, NY

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May 28, 2024

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Valerie McMurray: Valerie McMurray, an entrepreneur deeply committed to environmental sustainability, has revolutionized the sun care industry with her innovative company, Soleil Toujours. Driven by a vision to combine adequate sun protection with eco-friendly practices, McMurray has successfully developed a range of mineral-based sunscreens characterized by their non-toxic formulations and cutting-edge ingredients. Soleil Toujours stands out for its exclusive EcoSun—a blend of vitamin C ester, vitamin D, red algae, and bisabolol known for their potent antioxidant and skin-soothing properties. Acknowledging that approximately 80% of premature aging is attributed to sun exposure, Valerie's products protect the skin from harmful UV rays and offer anti-aging benefits, making Soleil Toujours a dual-action leader in skin health. Since its launch nearly a decade ago, Soleil Toujours has garnered acclaim and a devoted following, with prestigious magazines like Vogue, Marie Claire, and Elle featuring the brand as a favorite. The introduction of the Soleil Clean Conscious Body Sunscreen Mist was notably celebrated in Vogue in May 2023 as the top sunscreen spray.

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